Supriya Lele on Memory, Identity and Frédéric Malle's Northern Love Fragrance
Supriya Lele, a British-Indian designer, shared her thoughts on the fragrance Northern Love in a piece for Editions de Parfums Frédéric Malle, featured in Another Magazine. She reflects on her childhood in India, particularly the scent of her grandmother's jasmine, which has influenced her identity and creative work. Lele characterizes Northern Love as dusky and seductive, while also expressing her struggles with uncertainty and the bravery required to embrace her true self. Created by Bruno Jovanovic, Northern Love is an ambery woody scent that evokes feelings of warmth and nostalgia. Raised in the West Midlands, Lele studied architecture at the University of Edinburgh before transitioning to fashion, launching her brand in 2017 and becoming an LVMH Prize finalist in 2020.
Key facts
- Supriya Lele is a British-Indian fashion designer raised in the West Midlands
- She initially studied architecture at the University of Edinburgh before switching to fashion
- She completed an MA in fashion at the Royal College of Art in 2016
- Lulu Kennedy selected her for Fashion East, where she made her London Fashion Week debut
- Lele launched her eponymous label in 2017
- She received Newgen support from the British Fashion Council after three seasons with Fashion East
- She staged her first standalone runway show in 2019 and was an LVMH Prize finalist the following year
- Northern Love is composed by Bruno Jovanovic for Éditions de Parfums Frédéric Malle and is out now
Entities
Artists
- Supriya Lele
- Bruno Jovanovic
- Lulu Kennedy
Institutions
- Editions de Parfums Frédéric Malle
- Another Magazine
- University of Edinburgh
- Royal College of Art
- Fashion East
- British Fashion Council
- LVMH Prize
Locations
- India
- United Kingdom
- West Midlands
- London