Summer 2026 Pop-Ups Blend Luxury, Art, and Hospitality from Montauk to Sardinia

Luxury brands and hotels are launching immersive summer pop-ups across coastal destinations, merging fashion, art, and hospitality. At Montauk Yacht Club, Platform presents a solo exhibition by Brooklyn-based artist Joe Henry Baker from July 10–17, featuring his Inversion series with double-sided canvases. Mary Lou's Montauk brings a Studio 54-inspired supper club with performances by Austin Millz, Coco & Breezy, and Chromeo, and culinary outposts from Sushi by Bou and Arthur & Sons. In Sardinia, ETRO partners with Romazzino, A Belmond Hotel, Costa Smeralda, adorning the pool bar and terraces with custom paisley textiles in terracotta, beige, sage green, and teal. Chanel opens a two-story boutique on Newton Lane in East Hampton, showcasing the Coco Beach 2026 collection and Spring/Summer 2026 ready-to-wear, accessories, and fine jewelry. On the French Riviera, Burberry takes over Hôtel Belles Rives in Antibes, imprinting its signature check on loungers, parasols, the 1920s elevator, and the private jetty, with branded ice lollies and sunset aperitifs at the Fitzgerald Bar. These collaborations emphasize slow afternoons, coastal living, and seasonal joy, with each destination offering a unique interpretation of summer.