Suerte Studio Designs Xe Vero Catalogue for Murano Glassmaker
Suerte Studio, an Italian design firm, created a print catalog for Xe Vero, a renowned Murano glass manufacturer, highlighting the concept of bianco progettato, or calculated white space. The design incorporates negative space as a key architectural feature, with ample margins that draw focus to the glassware’s vibrant colors and light refraction. Asymmetrical multi-column layouts enhance visual rhythm, while a structured typographic hierarchy showcases slender grotesque numerals alongside elegant sans-serif captions. The layout prioritizes studio photography, combining macro details with full-bleed images for a seamless browsing experience. Crafted from uncoated heavy paper with rich ink densities, the catalog honors Murano's skilled glassblowers. Production utilized InDesign and Photoshop to capture each piece's intricate reflections and tonal nuances. The complete project can be accessed through Suerte Studio.
Key facts
- Suerte Studio is an Italian design practice.
- The publication is for Xe Vero, a historic Murano glassmaker.
- The design concept is anchored in calculated white space, or bianco progettato.
- Layout uses asymmetric multi-column grids for visual pacing.
- Typography includes slender grotesque numerals, technical indexes, and sans-serif captions along outer margins.
- Photography pairs tight macro details with expansive full-bleed stills.
- Print production uses uncoated heavy paper stock, deep ink densities, sharp edge trimming, and durable bookbinding.
- Production workflows were developed in InDesign and Photoshop.
Entities
Institutions
- Suerte Studio
- Xe Vero
- InDesign
- Photoshop
Locations
- Murano
- Italy
- Venice