Suea Launches Memory NYC, a Nostalgic Womenswear Brand

Korean American creative director Suea has launched Memory NYC, a womenswear brand inspired by vintage clothing and girlhood nostalgia. The debut spring 2026 capsule collection includes pastel-hued cotton tees, panties, boy shorts, skirts, and blouses, all made in Korea. Suea, known for her Instagram presence and food art, previously worked at Opening Ceremony and Instagram. The brand's name reflects her belief that clothing anchors memory. Memory NYC will have its first pop-up at Climax Books in New York later this month, where new skirts, a hoodie, and limited-edition vinyl bags will debut. Suea plans to move production to New York when she relocates there this fall.