Studio Veronique Founder on Merging Aesthetics, Accessibility, and Advocacy in Social Impact Marketing

Saskia Veronique, the founder and chief creative strategist at Studio Veronique, a Melbourne/Naarm-based studio focused on social impact marketing and inclusive talent, underscores the significance of aesthetics in this field. In a conversation with frankie magazine, she highlights how essential it is for small businesses to merge aesthetics with accessibility and advocacy, pointing out that many purpose-driven organizations often overlook visual attractiveness. As a neurodivergent femme founder with nearly ten years of freelance experience, Veronique is dedicated to disability inclusion and recognizes the transformative power of social media. She promotes a social-enterprise agency model that empowers advocates, creators, and socially-driven businesses to leverage social media for positive change, while also addressing the need for equitable compensation for disabled talent. Practical advice for small businesses includes budgeting for accessibility, adding captions, ensuring color contrast, selecting readable fonts, and fostering community through authentic advocacy. This interview is featured in frankie's 'strictly business' series.