Studio Drift to Open 86,000-Square-Foot Museum in Amsterdam's Oostenburg District

Key facts

• The Drift Museum holds a soft opening later this year in Amsterdam's Oostenburg district, a former Dutch East India Company shipyard
• The first gallery features a 10-foot-tall version of Chuck Hoberman's 2003 Switch Pitch ball, titled "World Transformers"
• Studio Drift co-founders Lonneke Gordijn, 46, and Ralph Nauta, 48, established their studio in 2007
• The museum occupies 86,000 square feet across two halls of the Van Gendt Hallen, a late 19th-century complex of five historic factory halls
• Eduard Zanen, a co-founder of Bugaboo, owns the site and agreed to incorporate the museum during redevelopment
• The installation's utopian side uses roughly a thousand small lights; the dystopian side has 1,500 screens
• Signature works on view include "Shylight" (2006) and "Franchise Freedom" (2017)
• A new interactive exhibit uses bio-trackers to measure visitors' heart rate and temperature, with data uploaded to color-pulsing plastic modules