Studio Blackburn Creates New Visual Identity for London Workspace Brand Frameworks

Studio Blackburn has developed a comprehensive brand refresh for Frameworks, a London-based workspace provider. Founded in 2017 by Max Jezierski and Sam Roberts, Frameworks operates multiple locations across London from Mayfair to Shoreditch. The redesign aims to establish the company as a distinctive player in the competitive workspace market by moving away from conventional design approaches. Key components of the new identity include updated typography featuring RL Refusit by Regular Lines with customized elements, paired with FK Roman Standard. A consistent naming structure combines 'Frameworks' with location names to maintain cohesion across sites. Color palettes are derived from architectural details of each building, giving individual spaces unique character within the unified system. The visual language extends across digital platforms, printed materials, and physical applications. Samuel Roberts, co-founder of Frameworks, expressed satisfaction with the collaboration, describing the process as enjoyable and the resulting brand as an accurate representation of their company's values. The redesign emphasizes versatility, authenticity, and approachability while maintaining architectural connections. This strategic rebranding demonstrates how integrated design systems can enhance brand differentiation in crowded market segments.