Studio AB Creates Pop Summer Bar Branding for La Baignade in La Baule

In 2022, STUDIO/AB developed the visual identity for La Baignade, a temporary summer bar in La Baule. The project was commissioned by event organizer Sébastien Maloi, with designer Alexis Boudal leading the creative work. The branding features a geometric typeface inspired by vinyl records, vibrant colors evoking summer, and posters that blend musical themes with cocktail culture. The bar's concept centered on a relaxed atmosphere where music and drinks intersected through curated playlists. The design agency is based in Nantes, France.