Streaming Price Increases Drive Shift to Ad-Supported Subscriptions
A recent study by Deloitte indicates that as multiple streaming platforms increased their subscription costs last year, a growing number of users have chosen lower-priced plans that include advertisements. The research found that approximately two-thirds of subscribers now opt for ad-supported tiers, reflecting heightened consumer sensitivity to pricing changes in the streaming market.
Key facts
- Four streaming services raised subscription prices last year
- Many customers switched to more affordable ad-supported tiers
- Deloitte research shows two-thirds of streaming subscribers now pay for ads
- This shift indicates increased price sensitivity among consumers
- The trend emerged in response to rising subscription fees
Entities
Institutions
- Deloitte