Spencer Pratt Uses LA Iconography in Mayoral Campaign

Reality star Spencer Pratt, known from MTV's The Hills, is running for mayor of Los Angeles, leveraging local iconography like Dodgers logos and Vans sneakers to craft a populist image. His campaign gained momentum after his Pacific Palisades home burned in last year's wildfires. Pratt, a registered Republican running as an Independent, uses fashion to signal outsider status and local belonging, pairing suits with Vans and caps featuring Dodgers and Lakers-inspired logos. Sociologist Maria Cabrera Arus of NYU Gallatin notes his style blends establishment legitimacy with populist symbolism, similar to Trump's MAGA hats. Image consultant Andrew Weitz says the look balances authority and relatability but risks appearing unserious. Pratt's opponents include incumbent Mayor Karen Bass and councilmember Nithya Raman. He leads in fundraising despite vague policies on disaster preparedness and housing. His use of sports logos may constitute trademark infringement. Pratt has a controversial past, including ties to Sandy Hook denier Alex Jones. The primary is June 2; a runoff would follow in November.