Souto and Armanini Design Dynamic Brand Identity for The Daily Form
Florencia Souto and Nano Armanini created a dynamic brand identity rotating color system for The Daily Form, a fictional store. The design uses a clear grid, tactile contrast, and a rotating palette that shifts from warm yellow to deep blue. Monograms and stamp borders add physicality. The identity spans bags, posters, and web banners, balancing geometric restraint with playful drawings and mid-century poster influences.
Key facts
- Souto and Armanini designed the brand identity for The Daily Form.
- The identity uses a dynamic rotating color system.
- Design elements include a clear grid, tactile contrast, and stamp borders.
- The color palette shifts from warm yellow to deep blue.
- The identity is applied across bags, posters, and web banners.
- The style recalls mid-century posters but feels modern.
- The project is for a fake store, allowing creative experimentation.
- The design balances open access with a special feel.
Entities
Artists
- Florencia Souto
- Nano Armanini