Sotheby's and mmcd Studio Create Immersive Exhibition for Pauline Karpidas Collection in London

Sotheby's has partnered with mmcd Studio to present Pauline Karpidas: The London Collection through an immersive exhibition design that blends animation and spatial storytelling. The exhibition, running from September 8 to 16, 2025, at Sotheby's London location on 34-35 New Bond Street in Mayfair, showcases the personal collection of patron Pauline Karpidas, featuring Surrealist art and furniture from her London home. mmcd Studio, led by Michael McDonough, employs 3D animation and experiential design to create a dynamic viewing experience that moves beyond traditional display methods. This collaboration represents a shift in how auction houses present cultural narratives, making art more accessible through contemporary design language and digital elements. The exhibition is free to the public during viewing days, with gallery hours varying according to auction schedules. mmcd Studio, based in Liverpool, specializes in motion, identity, and brand experience, crafting stories that merge strategy with artistic execution. The immersive approach allows visitors to engage with Karpidas' collection in a way that reflects her influence as a collector and offers fresh perspectives on contemporary art.