ARTFEED — Contemporary Art Intelligence

Sony Honda Mobility Collaborates with Artists Hajime Sorayama and Matt Copson on AFEELA 1 Art Cars

exhibition · 2026-03-19

Sony Honda Mobility commissioned artists Hajime Sorayama and Matt Copson to create customized versions of the AFEELA 1 electric vehicle, transforming them into art objects. Sorayama's design features a moiré pattern on the wheels, reflecting his focus on light and reflection, and his car will be displayed at CREATIVE MUSEUM TOKYO from March 14 to May 31, 2026. Copson's version uses retroreflective lights on the exterior and interior screens, and it was shown at Frieze Los Angeles in February 2026, with plans for display at Frieze New York in May 2026. These projects highlight the intersection of automotive design and contemporary art.

Key facts

  • Hajime Sorayama and Matt Copson designed art versions of the AFEELA 1 electric car for Sony Honda Mobility.
  • Sorayama's car incorporates a moiré effect on wheels and aligns with themes of light and reflection, exhibited in Tokyo from March 14 to May 31, 2026.
  • Copson's car features retroreflective lights and was displayed at Frieze Los Angeles in February 2026, with a future showing at Frieze New York in May 2026.

Entities

Artists

Institutions

Locations

  • Tokyo, Japan
  • Los Angeles, USA
  • New York, USA

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