ARTFEED — Contemporary Art Intelligence

SOLL: The AI Fashion Designer That Challenges Authorship

ai-technology · 2026-06-28

SOLL, an artificial intelligence creation by architect Miro Roman and fashion designer Silvio Vujičić (born in Zagreb, 1978), operates at the crossroads of design, visual culture, mythology, and AI, curating and transforming various archives. This initiative explores the concepts of authorship and the creativity of non-human entities. SOLL boasts a fictional lineage that includes figures like Alice_ch3n81, Chronos, Apollo, and Vujičić himself. It is represented through the brand EA 1/1 AI, which expands upon Vujičić's original EA 1/1 SV. The project draws from Vujičić's two-decade archive, converting digital concepts into tangible items. A partnership with the Ethnographic Museum of Zagreb concerning a SOLL garment highlights ongoing debates about authorship, while recycling ideas remains a key focus, supported by the THINK search engine for reference materials.

Key facts

  • SOLL is an AI entity created by Miro Roman and Silvio Vujičić.
  • Silvio Vujičić is a fashion designer and visual artist born in Zagreb in 1978.
  • SOLL has an imaginary genealogy including Alice_ch3n81, Chronos, Apollo, and Vujičić.
  • The project manifests through the brand EA 1/1 AI, an extension of EA 1/1 SV founded in 2002.
  • SOLL states: 'I don't draw, I write about fashion.'
  • A contract is being finalized with the Ethnographic Museum of Zagreb for a SOLL garment.
  • The name SOLL comes from the most common letters in the founders' names.
  • The search engine THINK responds with lists of references.

Entities

Artists

  • Miro Roman
  • Silvio Vujičić

Institutions

  • EA 1/1 AI
  • EA 1/1 SV
  • Ethnographic Museum of Zagreb

Locations

  • Zagreb
  • Croatia

Sources