Sky Acquires ITV in $2.1B Deal Reshaping British Television
Sky has agreed to acquire ITV's television network operations for £1.6 billion ($2.1 billion), creating a UK broadcasting giant under NBCUniversal. The deal includes a £1.2 billion upfront payment and a £200 million contingent payment in 2028. ITV Studios, the production arm, will remain separate and benefit from a £2.1 billion output deal with Sky until 2032, including a side-deal where Sky sells Love Productions to ITV Studios for £200 million. The merger combines Sky's pay-TV and telecom operations with ITV's free-to-air network, which holds a 32% commercial viewing share and streaming service ITVX with 16.5 million monthly active users. Regulatory approval is expected, with combined TV and streaming viewing share at 17.7% in May, behind YouTube's 18.6%. Sky CEO Dana Strong called it a defining moment for British media, while ITV CEO Carolyn McCall expressed confidence in Sky as a custodian. The deal follows a nine-month courtship and reflects industry consolidation amid competition from Netflix and YouTube.
Key facts
- Sky acquires ITV network for £1.6 billion ($2.1 billion).
- £1.2 billion upfront, £200 million contingent on ad revenue hitting £1.7 billion in 2027.
- ITV Studios remains separate, with a £2.1 billion output deal with Sky until 2032.
- Sky sells Love Productions to ITV Studios for £200 million.
- Combined viewing share 17.7% in May, behind YouTube's 18.6%.
- ITVX has 16.5 million monthly active users, up 60% in four years.
- ITV share price down two-thirds from 2015 highs.
- Deal subject to regulatory approval; Sky and ITV confident of clearance.
Entities
Institutions
- Sky
- ITV
- NBCUniversal
- Comcast
- ITV Studios
- Love Productions
- Netflix
- YouTube
- Barb
- London Stock Exchange
- Paramount
- Warner Bros. Discovery
- Banijay
- All3Media
- RTL
- Fremantle
- Carnival Films
- BBC
- Channel 4
- Channel 5
- ITN
- Deadline
- Wealth Club
Locations
- United Kingdom
- London
- Osterley
- Europe
- United States
- Australia