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Sky Acquires ITV in $2.1B Deal Reshaping British Television

other · 2026-07-06

Sky has agreed to acquire ITV's television network operations for £1.6 billion ($2.1 billion), creating a UK broadcasting giant under NBCUniversal. The deal includes a £1.2 billion upfront payment and a £200 million contingent payment in 2028. ITV Studios, the production arm, will remain separate and benefit from a £2.1 billion output deal with Sky until 2032, including a side-deal where Sky sells Love Productions to ITV Studios for £200 million. The merger combines Sky's pay-TV and telecom operations with ITV's free-to-air network, which holds a 32% commercial viewing share and streaming service ITVX with 16.5 million monthly active users. Regulatory approval is expected, with combined TV and streaming viewing share at 17.7% in May, behind YouTube's 18.6%. Sky CEO Dana Strong called it a defining moment for British media, while ITV CEO Carolyn McCall expressed confidence in Sky as a custodian. The deal follows a nine-month courtship and reflects industry consolidation amid competition from Netflix and YouTube.

Key facts

  • Sky acquires ITV network for £1.6 billion ($2.1 billion).
  • £1.2 billion upfront, £200 million contingent on ad revenue hitting £1.7 billion in 2027.
  • ITV Studios remains separate, with a £2.1 billion output deal with Sky until 2032.
  • Sky sells Love Productions to ITV Studios for £200 million.
  • Combined viewing share 17.7% in May, behind YouTube's 18.6%.
  • ITVX has 16.5 million monthly active users, up 60% in four years.
  • ITV share price down two-thirds from 2015 highs.
  • Deal subject to regulatory approval; Sky and ITV confident of clearance.

Entities

Institutions

  • Sky
  • ITV
  • NBCUniversal
  • Comcast
  • ITV Studios
  • Love Productions
  • Netflix
  • YouTube
  • Barb
  • London Stock Exchange
  • Paramount
  • Warner Bros. Discovery
  • Banijay
  • All3Media
  • RTL
  • Fremantle
  • Carnival Films
  • BBC
  • Channel 4
  • Channel 5
  • ITN
  • Deadline
  • Wealth Club

Locations

  • United Kingdom
  • London
  • Osterley
  • Europe
  • United States
  • Australia

Sources