Signs Your Art Business Looks Amateurish and How to Fix Them
Carolyn Edlund, a business consultant for artists, outlines common amateurish signals in an artist's business practices that can undermine their professional image and cost them sales. She emphasizes that while the artwork itself may be excellent, the surrounding business—such as inconsistent portfolios, poor photography, confusing pricing, outdated marketing materials, and neglected online presence—can make artists appear unprofessional. Edlund advises artists to present a cohesive portfolio, maintain current websites and social media, respond promptly to inquiries, and be prepared with professional materials like CVs and high-resolution images. She also cautions against self-deprecating language, such as calling oneself an 'aspiring artist' or admitting to not knowing how to price work, as this can discourage potential buyers. Edlund stresses that professionalism is about presenting oneself confidently at one's current level, not exaggerating accomplishments. She concludes by urging artists to view their business through the eyes of others—gallery owners, jurors, collectors, and designers—to ensure they project trustworthiness and readiness for success. The article is published on Artsy Shark and includes a call to action for readers to sign up for their newsletter.
Key facts
- Carolyn Edlund is a business consultant for artists.
- Common amateurish signals include inconsistent portfolios, poor photography, confusing prices, outdated marketing materials, and neglected online presence.
- Gallery owners, jurors, art consultants, designers, and art licensees evaluate artists' professionalism.
- Private collectors need to feel confident about the artist and trust their buying decision.
- Poorly photographed images make good art look less valuable.
- Amateur signals are cumulative; outdated websites and abandoned social media accounts create a negative impression.
- Artists should remove outdated blogs and social links to maintain a current professional presence.
- Self-curating a portfolio can significantly improve perception of an artist's work and direction.
- Artists should have basic materials like CVs and high-resolution images ready to send promptly.
- Artists should avoid self-deprecating language like 'aspiring artist' or admitting lack of confidence.
- Professionalism means presenting oneself confidently at one's current level, not exaggerating accomplishments.
- Edlund juries exhibitions and looks for artists who are prepared and professional.
- The article is published on Artsy Shark and invites readers to sign up for a twice-monthly email.
Entities
Artists
- Carolyn Edlund
Institutions
- Artsy Shark