Sell-It.Media Launches Eyewitness Video Auction Platform in North America

Sell-It.Media has launched its eyewitness video marketplace in North America, allowing news organizations in the US and Canada to bid on exclusive witness footage. This platform features a live auction mechanism where registered newsrooms can bid on verified videos prior to their release on social media. After a successful pilot in Australia, the company aims to address the challenge of sourcing authentic footage. Contributors provide unpublished videos, which undergo a verification process before auctioning. The winning bidders receive exclusive rights and the contributor's contact information, with broadcast-ready footage available within minutes. Covering significant international events and local happenings such as natural disasters, protests, and celebrity sightings, Sell-It.Media was founded by former journalist Nick Tapper. Videos must depict newsworthy events, originate from verifiable sources, and remain unpublished. Newsrooms can register at no cost, while contributors can access a free app on iOS and Android.