Selfridges Launches 40 Duke: A 25,000-Square-Foot Luxury Members' Club with Art, Design, and Personal Shopping in London

On April 9, 2026, Selfridges launched 40 Duke, its largest investment in ten years. This new area, which covers 25,000 square feet above their London store, combines personal shopping with a club-like vibe, featuring 24 private studios, event spaces, beauty studios, and a gallery. Designers Simone McEwan and Sacha Leong used materials like cork and marble, along with unique touches such as rugs from Christopher Farr. Furniture from Tecta and other brands is for sale. Matt Williams is in charge of the art curation. The Club Lounge, including Cellar Society, can host 64 guests and provides a bar and private dining. VVSPs have open access, while others must book appointments. Selfridges aims to enhance connections in luxury shopping.