Sealed Super Mario Bros Sells for $3 Million at Heritage Auctions, Setting Video Game Record

Key facts

• A sealed Super Mario Bros sold for $3,000,000 at Heritage Auctions on June 12, 2026, the highest public auction price for a video game.
• The cartridge has a PSA grade of 9.6 and an A++ seal rating, from Nintendo's second production run in early 1986.
• It was found in an unopened NES Control Deck bundle from the 1985–1986 North American launch, sealed for about 40 years.
• Guinness World Records still lists the 2021 Super Mario 64 sale of $1,560,000 as the record, despite the newer $3 million sale.
• The market climbed from $114,000 in July 2020 to $660,000 in April 2021, $870,000 for The Legend of Zelda in July 2021, and over $1 million for Super Mario 64 two days later.
• A $2,000,000 private sale of a Wata 9.8 A+ Super Mario Bros occurred in August 2021 via Rally, a fractional ownership platform, but is not an auction result.
• PSA absorbed Wata Games and began accepting game submissions on October 20, 2025, making the $3 million copy the first record holder with a PSA grade.
• Other valuable NES cartridges include Stadium Events (loose: $10,000–$35,000; sealed: $40,000–$70,000) and Nintendo World Championships 1990 grey cartridges ($20,000–$80,000).