SEA YOU SAMCHEOK Branding Unifies Samcheok's Tourism Identity
The 'SEA YOU SAMCHEOK' branding initiative aims to create a cohesive visual framework to tackle the disjointed tourism assets and chaotic surroundings in Samcheok. This design serves as a cornerstone for enhancing both local identity and economic activity along the coast. It enables visitors to discover the city's distinct allure by engaging with the natural and lifestyle connections. The objective of the branding is to establish an elegant visual benchmark and a balanced foundation that fosters enduring local culture.
Key facts
- The project is called 'SEA YOU SAMCHEOK'
- It provides a unified visual system for tourism
- It addresses fragmented tourism resources
- It aims to help local identity and commercial vitality thrive
- It focuses on the coastline of Samcheok
- Visitors can explore the connection between nature and lifestyle
- The branding is intended to lead to sustainable local culture
- The project is presented on Behance
Entities
Locations
- Samcheok
- South Korea