SAVVY STUDIO Crafts Editorial Design System for Atelier Cervantes Arts Laboratory
Atelier Cervantes, established by María Sprowls Cervantes and operating between New York and Mexico, collaborated with SAVVY STUDIO to develop an editorial design program. The design approach showcases a blend of poetic simplicity, utilizing rational typography infused with human emotion. Key visual elements feature line-drawn symbols such as a dancing figure, horses, birds, and a greyhound, all beautifully photographed by Clément Pascal. The color scheme incorporates warm ochre and sky-blue set against cream and kraft backgrounds. Layouts are characterized by disciplined pacing, asymmetric margins, and ample whitespace. Exhibition catalogues merge curatorial essays with detailed inventories of artworks. Personal touches include hand-inscribed project cards, while production techniques highlight the studio's dedication to tactile design through blind debossed titles and thread-sewn binding.
Key facts
- SAVVY STUDIO designed the editorial identity for Atelier Cervantes, a curatorial and arts consulting laboratory
- Atelier Cervantes was founded by María Sprowls Cervantes and works between New York and Mexico
- Symbolic line-drawn emblems include a dancing feminine figure, running horses, rising birds, and a slender greyhound
- Photography documenting the design was shot by Clément Pascal
- The palette contrasts warm ochre and sky-blue paper stocks with cream substrates and raw kraft wrapping
- Catalogue spreads document artworks in porcelain, gold, liquid clay, and oak
- Serif body text cites cultural thinkers Jean Améry and Edmund de Waal
- Hardcover monographs use blind debossed titles and thread-sewn binding; exhibition parcels are wrapped in kraft paper tied with unbleached cotton string
Entities
Artists
- María Sprowls Cervantes
- Clément Pascal
- Jean Améry
- Edmund de Waal
Institutions
- SAVVY STUDIO
- Atelier Cervantes
- Behance
Locations
- New York
- United States
- Mexico