Salomon partners with Paris Opera Ballet for three seasons

Salomon has become the official partner of the Ballet de l'Opéra national de Paris for the next three seasons, providing footwear, technical apparel, and accessories for the physical preparation of its 154 dancers. The collaboration focuses on daily training, warm-ups, muscle recovery, and travel, rather than performance itself. Salomon, founded in the French Alps and known for outdoor sports equipment, has expanded into fashion through sneakers and designer collaborations. The partnership highlights the technical demands of dance, treating dancers as elite athletes. The Opéra national de Paris, founded in the 17th century, remains a global reference in classical dance. The agreement reflects a growing trend of cultural institutions partnering with sportswear brands, emphasizing process over spectacle.