Rui Pu's Graphic Illustrations: Direct, Weird, and Grin-Inducing

Rui Pu, an illustrator and graphic designer from China, crafts vibrant collages that merge internet culture, memes, and daily life into amusing visuals. His artwork showcases bright colors and fantastical elements, such as a horse-human with two heads. After earning a degree in digital media, he was employed by ByteDance before obtaining a Master’s in Illustration from Camberwell College of Arts. His impressive client list includes Apple, Spotify, Nike, and The New York Times. For his commissioned pieces, he utilizes Procreate and Photoshop, although sourcing appropriate images can be labor-intensive. In 2025, he launched a personal project titled 100 Horses, featuring 100 distorted horse images to honor the Year of the Horse. He also contributed illustrations to Bloomberg Businessweek, producing whimsical visuals for serious subjects.