ARTFEED — Contemporary Art Intelligence

Rolf and Mette Hay Open Their Copenhagen Home to Wallpaper* for Design Collection Film

publication · 2026-09-18

Wallpaper* gained exclusive access to the modernist residence of Rolf and Mette Hay, the founders of the Danish design brand Hay, located just outside Copenhagen. Featured in the magazine's series The Stuff That Surrounds You, the couple, who established Hay in 2002, have adorned their home with cherished design pieces. Among Mette's favorites is an Alessi calculator designed by George Sowden, along with several works by Achille Castiglioni, including a 'Sella' stool gifted by her father. Their collection also includes a 'Rey' chair by Bruno Rey, a Charles and Ray Eames 'LCW' chair, and an 'Amanta' armchair by Mario Bellini. Hay boasts over 20 stores worldwide, with items available at Selfridges and MoMA. The film was directed by Sebastian Jordahn.

Key facts

  • Rolf and Mette Hay founded the design brand Hay in 2002 after meeting at Danish company Gubi.
  • The couple gave Wallpaper* exclusive access to their modernist home outside Copenhagen for a film in the series The Stuff That Surrounds You.
  • Mette Hay grew up in Herning, where her parents opened a contemporary design store; she later worked in the shop.
  • A 'Sella' stool by Achille and Pier Giacomo Castiglioni, designed in 1957, was given to Mette by her father for her 18th birthday.
  • Hay operates more than 20 stores worldwide, including Hay House in Copenhagen, and its products are stocked by Selfridges, Le Bon Marché, La Rinascente, MoMA, and De Bijenkorf.
  • A painting by Emma Kohlmann, bought from V1 Gallery in Copenhagen, was the first of her works the couple acquired and led to a Hay tableware collection launched in 2025.
  • The 'Amanta' armchair by Mario Bellini, designed in 1966, was relaunched by Hay in 2025.
  • The 'Palissade' collection by the Bouroullec brothers for Hay took more than two years to develop and features electro-galvanised, powder-coated steel frames.

Entities

Artists

Institutions

  • Hay
  • Gubi
  • Wallpaper*
  • Alessi
  • Herman Miller
  • Dietiker
  • V1 Gallery
  • Selfridges
  • Le Bon Marché
  • La Rinascente
  • MoMA
  • De Bijenkorf
  • DOMA Works
  • Indústries Sòniques
  • Dezeen
  • Kinfolk

Locations

  • Copenhagen
  • Denmark
  • Herning
  • Paris
  • France
  • Milan
  • Italy
  • New York
  • United States
  • Amsterdam
  • Netherlands
  • United Kingdom

Sources