Robert Pattinson Named Jaeger-LeCoultre Global Ambassador
Jaeger-LeCoultre, the renowned Swiss luxury watchmaker, has appointed Robert Pattinson as its global ambassador. This announcement comes while he’s busy shooting The Batman and preparing for several upcoming projects like The Drama, The Odyssey, Primetime, and Dune: Part Three. Pattinson shared his admiration for the brand, highlighting that a great watch embodies character and craftsmanship along with precision. Jérôme Lambert, the CEO of Jaeger-LeCoultre, commended Pattinson’s artistic insight. He joins a prestigious group of ambassadors, including IU, Jackson Lee, Kim Woo-Bin, Zhang Ziyi, and Lenny Kravitz. Pattinson’s campaign is expected to launch by mid-September. He’s also producing Primetime, which will be featured at the Venice Film Festival, and Here Comes the Flood, set for early 2027.
Key facts
- Robert Pattinson named global ambassador for Jaeger-LeCoultre.
- Pattinson is filming The Batman and has upcoming releases including The Drama, The Odyssey, Primetime, and Dune: Part Three.
- Jaeger-LeCoultre CEO Jérôme Lambert praised Pattinson's artistic depth and authenticity.
- Pattinson joins ambassadors IU, Jackson Lee, Kim Woo-Bin, Zhang Ziyi, and Lenny Kravitz.
- Campaign will roll out through mid-September.
- Pattinson is founder of production company Icki Eneo Arlo.
- Primetime premieres at the Venice Film Festival.
- Here Comes the Flood is set for early 2027.
Entities
Artists
- Robert Pattinson
- IU
- Jackson Lee
- Kim Woo-Bin
- Zhang Ziyi
- Lenny Kravitz
- Omar Sy
- Joshua Hong
- Lance Oppenheim
- Denis Villeneuve
- Fernando Meirelles
- Denzel Washington
- Daisy Edgar-Jones
- India Donaldson
- Parker Finn
- Margaret Qualley
- Callum Turner
- Paul Dano
Institutions
- Jaeger-LeCoultre
- Venice Film Festival
- Icki Eneo Arlo
Locations
- London
- United Kingdom
- Hollywood
- United States