Review of Jaecoo 7 SUV from Chinese Automaker Chery's Brand Portfolio

The Jaecoo 7 SUV, produced under the Chery automotive group's brand umbrella, has entered the UK market as a family-oriented vehicle available in multiple powertrain options. Manufactured by Chery, a Chinese company established in 1997 that ranks as the country's third-largest automaker with 2025 sales exceeding 2.8 million units, the Jaecoo 7 launched last year with petrol, hybrid, and plug-in hybrid variants. The plug-in hybrid model, designated SHS (super-hybrid system), offers over 50 miles of electric-only range and a combined range exceeding 700 miles, with pricing starting under £30,000 for the basic hybrid and reaching £36,500 for the Black Luxury edition. Design elements include upright styling with a prominent grille, though the electric Jaecoo 5 is noted as more aesthetically pleasing. Interior features encompass a screen-focused dashboard, panoramic roof, and heated seating. The vehicle is positioned as a practical option lacking brand heritage, comparable to earlier functional models from manufacturers like Mitsubishi, Subaru, and Hyundai. Chery's brand portfolio includes multiple labels such as Exeed, Jetour, and Omoda, with some sharing platforms, and the company also operates Chery Jaguar Land Rover, a joint venture established in 2012. The review, authored by Wallpaper* Transport and Technology Editor Jonathan Bell, suggests the Jaecoo 7 could appeal to brand-agnostic consumers seeking utility over status.