Rethinking Screen Time: The Push for Device Divergence and Calm Technology
In an opinion piece from It's Nice That's Insights team, Rima Sabina Aouf argues that the tech industry's response to smartphone addiction—smart glasses—may not solve the underlying problems. While Sam Altman and Mark Zuckerberg have proposed AI-focused eyewear as the next form factor, Aouf contends that these devices replicate or intensify issues rooted in the attention economy and maximal data exploitation. She highlights a growing movement towards device divergence, especially among Gen Z, with products like the Kodak Charmera and Cash App's payment wand. The piece also cites Swedish brands Atonemo and Teenage Engineering for their playful, functional hardware, and mentions calm technology devices like the Light Phone and reMarkable tablet. Aouf emphasizes that hardware choices must be accompanied by addressing systemic power structures, pointing to DIY cyberdeck builders and companies like Framework and Punkt as examples of more ethical approaches. She concludes that the next decade will bring diversity and experimentation, with opportunities for brands that respect users.
Key facts
- Sam Altman and Jony Ive are collaborating on an AI-focused antidote to smartphones.
- Mark Zuckerberg launched Meta's Ray-Ban Meta Display glasses in September 2025.
- Google, Samsung, Snap, and Apple are also developing eyewear offerings.
- The Financial Times crowned 2018 the year of the 'techlash'.
- Gen Z has embraced devices like the Kodak Charmera and Cash App's payment wand.
- ECAL students designed a modular keychain phone for Milan Design Week 2026.
- Swedish brand Atonemo created the Streamplayer and NTS Radio Player.
- Teenage Engineering is a founding partner of phone brand Nothing.
- Studies show that the mere presence of a smartphone reduces cognitive capacity.
- Framework and Punkt are cited as companies offering modular and privacy-focused devices.
Entities
Artists
- Sam Altman
- Jony Ive
- Mark Zuckerberg
- Steve Jobs
- Rima Sabina Aouf
- Zach Hackman
- Mattia Balsamini
Institutions
- OpenAI
- Meta
- Apple
- Samsung
- Snap
- Financial Times
- It's Nice That
- ECAL
- Kodak
- Cash App
- Atonemo
- NTS Radio
- Teenage Engineering
- Nothing
- Light Phone
- Brick
- reMarkable
- Framework
- Punkt
- Dezeen
- Drek
Locations
- New York
- London
- Switzerland
- Sweden
- United States