ARTFEED — Contemporary Art Intelligence

Remuseum Report Outlines Five Ways AI Can Humanise Museums

publication · 2026-09-23

An independent initiative by the Crystal Bridges Museum of American Art, known as Remuseum, has released a report suggesting that artificial intelligence can strengthen the bond between museums and visitors while preserving jobs. The document, titled Five Ways that AI Can Humanise Museums, is based on discussions held in January 2026 with representatives from seven U.S. museums, including MoMA, CMA, DIA, and the Frye Art Museum. It highlights five applications of AI and addresses potential risks. Examples cited include MoMA's digital lobby wall, the DIA's "institutional brain," and Crystal Bridges' AI companion, Rosie. A survey conducted in January revealed that over 70% of U.S. adults are against AI in exhibitions. Stephen Reily, director of Remuseum, stressed the importance of ethical standards and oversight.

Key facts

  • Remuseum, an independent research project organised by the Crystal Bridges Museum of American Art in Bentonville, Arkansas, published a report titled Five Ways that AI Can Humanise Museums.
  • The report draws on a January 2026 convening of representatives from seven US museums, including MoMA, the Cleveland Museum of Art, the Detroit Institute of Arts and the Frye Art Museum.
  • The report outlines five uses for AI in museums: residencies and commissions, fundraising, communication, staff development through AI training, and personalised visitor experiences.
  • MoMA launched its lobby digital wall in 2022 with Refik Anadol's Unsupervised, which received mixed reviews, including criticism from Ben Davis in Artnet News.
  • A January survey of 2,045 US adults by the American Alliance of Museums found more than 70% opposed AI use in exhibitions and 43% expected humans to create all museum content.
  • The British Museum's sharing of AI-generated images on Instagram in January drew backlash.
  • The Frye Art Museum uses AI to maintain a consistent voice based on a staff-developed guide, which may have helped increase web traffic from repeat visitors by 20%.
  • The National Gallery of Art in Washington, DC, is exploring AI for art-historical interpretation, generating drafts from the museum's authoritative sources for staff to develop.

Entities

Artists

Institutions

Locations

  • Bentonville
  • Arkansas
  • United States
  • New York
  • Cleveland
  • Detroit
  • Seattle
  • Washington, DC
  • Austin
  • Toledo
  • San Francisco

Sources