Reflections on a Decade of Social Media Management in Cultural Institutions

A social media professional reflects on ten years of experience managing digital platforms for cultural organizations. The author, Kaytee, draws parallels between personal growth during high school and professional evolution over the past decade. She references a specific tweet from another social media manager, Felicia Paige, that highlights the often-unseen aspects of the profession, including dissuading colleagues from problematic ideas. The reflection appears on MuseumTwo, a blog focused on museum technology and digital engagement. The content emphasizes the maturation process in social media roles and the importance of advocating for strategic approaches. While no specific dates are provided beyond the general ten-year timeframe, the source material was published in December 2020. The piece offers insight into the evolving responsibilities of digital communications professionals within cultural institutions.