Reema Mehta Discusses Creativity, Regret, and Her Favorite Meal in PRINT Magazine Q&A

In PRINT Magazine, a Q&A features Reema Mehta, a strategist at The Mix Global in New York, who identifies with she/her pronouns. Drawing from her experiences in five different countries, Mehta analyzes culture and consumer behavior. She has a passion for learning languages and engaging in craft projects. During summer, she relishes picnicking on the grass with a book and snacks. A vivid childhood memory for her is drawing Princess Jasmine, an experience that turned bittersweet when her mother discarded the artwork, teaching her about the subjective nature of creativity. Instead of dwelling on regret, she contemplates what might have been had she remained in France post-master's, before returning to India and then the US. Mehta believes that heartbreak is a lesson in endurance, allowing time to ease the pain while seeking new motivations. She is emotionally expressive, often crying, which she views as embracing her feelings. Celebrating achievements can feel anticlimactic for her, and she is skeptical about an afterlife. While she struggles with high expectations of loved ones, leading to disappointment, she values her deep commitment to meaningful pursuits. Her favorite dish is her mother's mini idlis and poha, which she typically enjoys upon returning home.