Publishers Vie for 'Odyssey' Market with Fancy Editions
Publishers are competing for a surprisingly robust market for new editions of Homer's 'The Odyssey,' employing foil-stamped covers, graphic-novel-style designs, famous translators, deckled edges, and targeted marketing to differentiate their versions.
Key facts
- New covers include foil-stamped and graphic-novel-esque designs.
- Famous translators are featured in some editions.
- Deckled edges are used as a selling point.
- Marketing moves aim to set apart various versions.
- The market for 'The Odyssey' is described as surprisingly robust.
- The article is from The New York Times, published July 20, 2026.
Entities
Institutions
- The New York Times