prettyboyshav Releases "cuckoo" Single and 16mm Music Video Shot by Dane Ray
Prettyboyshav has launched a new track titled "cuckoo," accompanied by a music video filmed on 16mm film and directed by Dane Ray at New York City's Church Street Boxing Gym and City Hall. The video features a largely South Asian cast and depicts Shav amidst frozen fighters as he steps into the ring and begins to move. After the success of his debut single "4runner," Shav dedicated a year to training with former world champions. In the song, he reflects, "I saw my life in a photograph and I'll be alright," and poses the question, "if it all went right, what would you see?" The video honors the Desi-American community within New York’s changing landscape. "cuckoo" is now available through Neon Gold Records.
Key facts
- prettyboyshav released the single "cuckoo" with a music video directed by Dane Ray.
- The video was shot on 16mm film at Church Street Boxing Gym and the steps of City Hall in New York City.
- The cast is predominantly South Asian, paying tribute to the Desi-American community in New York.
- prettyboyshav trained in boxing for a year under former world champions.
- The track follows his debut hit "4runner."
- His debut project, "Too Pretty for Sunshine," has over 10 million streams and a sync in Netflix's "Ginny & Georgia."
- He runs Indify, a service that has helped artists like James Blake maintain ownership of their work.
- prettyboyshav is originally from New Delhi and his forthcoming project will address confronting insecurities.
Entities
Artists
- prettyboyshav
- Dane Ray
- James Blake
Institutions
- Sundance Film Festival
- Church Street Boxing Gym
- City Hall
- Netflix
- Indify
- Neon Gold Records
Locations
- New York City
- United States
- New Delhi
- India