Play-Doh Launches Blooms Kits for Adults to Craft Everlasting Floral Decor

Hasbro's Play-Doh brand has introduced Blooms by Play-Doh, a line of DIY kits targeting adults to create realistic floral arrangements at home. The collection includes four kits: Garden Bouquet, Meadow Bouquet, Rosy Bouquet, and Wildflower Bouquet. Larger kits (Garden and Meadow) make up to 20 flowers with 20 sticks of floral-scented Play-Doh, a blooming tool with plunger and interchangeable tubes, flower-building pieces, stems, greenery, a multi-tool, bouquet organizer, clear display vase, and finishing spray. Smaller kits (Rosy and Wildflower) produce 8 to 12 blooms and include a rolling pin, stamper, flower center attachments, shaping knife, vase, and finishing spray. All kits come with step-by-step guides. Senior vice president Brian Baker stated the brand aims to offer adults a hands-on creative outlet. Prices start at $24.99 for petite kits and $39.99 for larger kits, available at various retailers.