ARTFEED — Contemporary Art Intelligence

Parents Use AI to Create School Photos, Cutting Out Photographers

ai-technology · 2026-10-07

An increasing number of parents are turning to AI for generating school pictures or eliminating watermarks, which poses a threat to professional photographers' livelihoods. According to Fast Company, school photo packages range from $25 to $60, while TikTok user Carlie Bond gained popularity for utilizing ChatGPT to enhance her children's images. The Times of London highlighted a drop in orders in the U.K. as parents opt for AI solutions. Photographer Lee Brooker warned that parents are attempting to save £12, potentially jeopardizing their children's safety by sharing images online. The Association of Photographers (AOP) revealed that 58% of its 3,000 members have lost work due to AI, with many confronting copyright issues. AOP chief executive Isabelle Doran stressed the severe consequences for creative professions.

Key facts

  • Parents are using AI to create school photos or remove watermarks to avoid paying photographers.
  • School photo packages can cost between $25 and $60.
  • TikTok user Carlie Bond went viral for using ChatGPT to turn home photos into school-style portraits.
  • ChatGPT added a standard gradient backdrop to Bond's photos, similar to Lifetouch and Cady Studios portraits.
  • In the U.K., The Times of London reported that school photographers have seen orders fall due to AI watermark removal.
  • Lee Brooker, a school photographer for two decades, noted a slight decrease in sales as parents save £12 by using ChatGPT to remove logos.
  • AOP data shows 58% of its 3,000 members have lost commissioned work to AI, and over two-thirds experienced copyright infringement online.
  • Isabelle Doran, AOP chief executive, warned that AI-assisted watermark removal makes it harder for photographers to protect their work and livelihoods.

Entities

Artists

  • Carlie Bond
  • Lee Brooker
  • Isabelle Doran

Institutions

  • Fast Company
  • The Times of London
  • Association of Photographers (AOP)
  • Lifetouch
  • Cady Studios
  • ChatGPT
  • Facebook
  • TikTok
  • PetaPixel

Locations

  • United Kingdom
  • London

Sources