On Launches Ondesign Editorial Platform, Revealing Creative Teams Behind the Swiss Sportswear Brand

On, a Swiss sportswear brand, has introduced Ondesign, a platform that highlights the work of its in-house creative teams across various fields, including design, graphics, styling, retail, and spatial design. The platform features projects such as the shoe testers' storage and a popup for the 2026 Paris Fashion Week, marking a transition for On from a performance-focused brand to one that embraces lifestyle. Astrid von Mühlenbrock heads spatial design, aiming to innovate architectural experiences. Stylist Zakia Ali, who developed her position, references the Ikon campaign as an example of merging performance with creativity. Matt Tucker, the Head of Brand Creative, manages brand image, while Thiago Cruz ensures a balance between commercial success and cultural significance. On's performance surpasses other sports shoe brands by ten times, underscoring the importance of collaboration and daily creative bravery. Photography by Simon Habegger.