Olivier Segers Creates Branding and Packaging for Resonant Vitamin Water
Olivier Segers, a graphic and packaging designer with over 20 years of experience, has completed a branding and packaging project for Resonant, a vitamin water company. Resonant sources its water from a spring in Osaka, Japan, and uses 100% natural ingredients. Segers developed a comprehensive brand system that includes a custom typeface and a vibrant color palette, avoiding typical nature clichés to create a distinctive aesthetic. The design aims to amplify Resonant's commitment to wellness and rejuvenation, standing out in the competitive vitamin water market. The project showcases Segers' innovative approach, emphasizing storytelling and differentiation through design.
Key facts
- Olivier Segers has over two decades of experience in graphic and packaging design
- Segers designed branding and packaging for the vitamin water company Resonant
- Resonant uses 100% natural ingredients and sources water from a spring in Osaka, Japan
- Segers created a custom typeface for Resonant's brand identity
- The design features a radiant color palette and avoids stereotypical nature clichés
- The project includes a comprehensive brand system with consistent visual elements
- Segers' work aims to transform Resonant into a symbol of purity, health, and individuality
- The design disrupts the vitamin water industry by emphasizing uniqueness and sophistication
Entities
Artists
- Olivier Segers
Institutions
- Resonant
- Behance
Locations
- Osaka
- Japan