Ogaf Studio Creates Playful Brand Identity for Boucan Neo-Brasserie in Nantes

On January 12, 2026, Ogaf Studio unveiled a new brand identity for Boucan, a restaurant and bistro-bar located in Nantes, France. The design project aimed to capture the venue's lively atmosphere, which serves as a gathering spot for meals, drinks, and weekend dancing. Rather than relying on traditional brasserie aesthetics, the studio developed a contemporary visual system that blends heritage elements with modern, expressive graphics. Key components include a flexible logo with multiple variations, dynamic typography, and bold graphic elements that convey energy and movement. The branding extends across physical and digital spaces, featuring custom steel panels, wallpapers, wood bar details, and a fully integrated website. Additionally, Ogaf Studio provided photo, film, and social media templates to help Boucan's team maintain consistent storytelling. This project highlights how effective hospitality branding can adapt to various environments, from daytime dining to nighttime celebrations, enhancing the overall cultural experience of the venue.