Odd Works Creates Minimalist Branding for KIN Store
Odd Works, a design agency, has developed a stylish visual identity for KIN Store, a retail brand. Their branding features a soft neutral color palette, architectural grid layouts, and a modern approach to typography, along with unique emblems. The new logo combines a sense of sharpness with warmth. Additionally, the identity includes physical items like custom stationery, shopping bags, stickers, and clothing labels. The design aims to simplify how customers interact with the retail catalog, making complex information more accessible. This project showcases how thoughtful design can enhance a creative brand and strengthen its position in the retail industry.
Key facts
- Odd Works designed the branding for KIN Store
- The visual identity uses a soft neutral color palette and architectural grids
- The logo balances sharp precision with warmth
- Branding extends to physical items like stationery and bags
- The design simplifies catalog interaction for clients
- The project demonstrates strategic design transforming a brand
- The identity includes modern typography and customized emblems
- The system aims for functional minimalism and approachability
Entities
Institutions
- Odd Works
- KIN Store