Nowrubi Atelier Berlin Debuts 'EPHEMERAL' Collection at Berlin Fashion Week

On July 3rd, during Berlin Fashion Week, Berlin-based label Nowrubi Atelier Berlin presented its Spring/Summer 2027 collection, 'EPHEMERAL,' at Atelier Gardens in Berlin-Tempelhof. The collection explores fading memories through a multisensory show featuring translucent curtains that shifted perspectives and a subtle scent installation to trigger personal associations. All garments were crafted from deadstock fabrics, giving new narratives to materials with their own history. Designer Ruben Nowak explained the collection as an invitation to reflect on the value of memory fragments. The show was supported by partners Paloceras® Official, STRAYE, and Emil Élise. Photographer Thilo Wilcke captured backstage moments.