Nike Launches Air Works Initiative to Explore Future of Air Max Design
Nike has introduced Air Works, a new research and design program focused on the future development of its Air Max footwear line. The initiative involves eight designers from various global locations who will contribute to reimagining the iconic sneaker series. This project represents a forward-looking approach to product innovation within the athletic footwear industry.
Key facts
- Nike launched the Air Works program
- The initiative focuses on Air Max footwear
- Eight designers are participating
- The program involves research and development
- Designers come from multiple countries
Entities
Institutions
- Nike