New York Art Fairs 2025: Sales Report from Frieze, TEFAF, and Independent
The 2025 Frieze New York took place at The Shed on May 7, representing the inaugural event following the shift in ownership of the fair's governing body. In spite of global economic and political challenges, there was a notable turnout from collectors and institutions. The highlight was Gagosian's sale of Jeff Koons' 'Hulk (Tubas)' (2004-18) for approximately $3 million, making it the priciest piece at the fair. Perrotin sold Claire Tabouret's artworks priced between $65,000 and $200,000. Institutional transactions included Tuan Andrew Nguyen's 'Outburst' (2025) for $185,000. On the opening day, Hauser & Wirth moved over 25 pieces, while White Cube sold a Tracey Emin painting for £1.2 million. TEFAF New York commenced on May 8, with a 11% increase in attendance and significant sales from David Aaron and Thaddaeus Ropac.
Key facts
- Frieze New York 2025 was the first edition after the announced ownership change.
- Jeff Koons' 'Hulk (Tubas)' sold for around $3 million at Gagosian.
- Perrotin sold out Claire Tabouret paintings ($65,000-$200,000).
- James Cohan sold Tuan Andrew Nguyen's 'Outburst' for $185,000 to a European museum.
- Hauser & Wirth sold over 25 works on day one, up to $1.2 million.
- White Cube sold a Tracey Emin painting for £1.2 million.
- TEFAF New York attendance up 11% from 2024, with over 70 museum representatives.
- David Zwirner sold Ruth Asawa works for $320,000 to $2.8 million.
Entities
Artists
- Jeff Koons
- Claire Tabouret
- Tuan Andrew Nguyen
- Jean Claracq
- Tracey Emin
- Rodrigo Hernández
- Shafei Xia
- Daniel Richter
- Ruth Asawa
- Anna Weyant
- Lorna Simpson
- Rashid Johnson
- Amy Sherald
- Jack Whitten
Institutions
- Frieze New York
- TEFAF New York
- Independent
- Gagosian
- Perrotin
- James Cohan
- Sultana
- Hauser & Wirth
- White Cube
- Madragoa
- P420
- David Aaron
- Thaddaeus Ropac
- David Zwirner
- The Shed
- Park Avenue Armory
- Moderna Museet
- Museo Susch
- Metropolitan Museum of Art
- Solomon R. Guggenheim Museum
- Whitney Museum of American Art
- Museum of Modern Art
- Pace Gallery
- Artribune
Locations
- New York
- United States
- The Shed
- Park Avenue Armory
- Lisbon
- Portugal
- Bologna
- Italy
- Stockholm
- Sweden
- Susch
- Switzerland