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Netflix Stock Plunges 8% After Q2 Earnings Renew Growth Concerns

economy-finance · 2026-07-19

On Friday, Netflix's stock dropped 8% to $68.64, hitting its lowest point in a year, following the release of its Q2 earnings report that sparked growth apprehensions. The company revised its revenue forecast for 2026, now estimating between $51 billion and $51.4 billion, down from a prior range of $50.7 billion to $51.7 billion, prompting analysts to lower their projections. Year-over-year, the stock has plummeted by 49%. Guggenheim Securities analysts pointed out that this outlook heightens investor anxiety, yet they still uphold a "buy" rating. Key issues include a shrinking share of U.S. TV viewership and competition from YouTube. In H1 2026, Netflix reported 97 billion hours viewed, a 2% rise, with revenue increasing 13% to $12.6 billion and net income up 9% to $3.4 billion. Advertising revenue is expected to hit $3 billion in 2026.

Key facts

  • Netflix stock fell 8% on Friday to $68.64, a new 52-week low.
  • Stock is down 49% from a year ago.
  • Company narrowed 2026 revenue forecast to $51–$51.4 billion.
  • Guggenheim Securities maintains a 'buy' rating despite concerns.
  • Netflix's U.S. TV viewing share declined as YouTube gained.
  • Subscribers watched 97 billion hours in H1 2026, up 2%.
  • Live programming accounts for 5% of content spend but drives sign-ups.
  • Advertising revenue expected to reach $3 billion in 2026.

Entities

Institutions

  • Netflix
  • Guggenheim Securities
  • Pivotal Research Group
  • Nielsen
  • BuzzFeed
  • Tastemade
  • Warner Bros. Discovery
  • Los Angeles Times

Locations

  • Los Gatos
  • United States

Sources