NEOCAMP Premieres 'I Will' Video, a Queer Anthem Shot Across Europe
Irish artist Luke Howlin, known as NEOCAMP and currently residing in Berlin, has unveiled the music video for his single 'I Will.' This poignant queer anthem delves into the struggle between the desire for intimacy and the inevitability of departure, characterized as a gentle examination of emotional self-sabotage. The video, crafted by Heavy Load Studio in Berlin—established in 2024 by Chilean artist Juan Saez—showcases surreal green-screen techniques with independent queer performers. For 'I Will,' Saez merged NEOCAMP's green-screen visuals with scenic backgrounds filmed by co-founder Jake Flower, featuring Barcelona's sunlit beaches, the Adriatic's misty waters, and Estonia's tranquil fields. Howlin's artistry blends alternative pop, theatrical Camp, and Celtic storytelling, earning recognition in Vogue, Paper, Out Magazine, and The Huffington Post.
Key facts
- Luke Howlin is an Irish, Berlin-based artist performing as NEOCAMP.
- NEOCAMP premiered the video for the single 'I Will.'
- The track is a bittersweet queer anthem about emotional self-sabotage.
- The video was created by Berlin's Heavy Load Studio.
- Heavy Load Studio was founded in 2024 by Chilean creator Juan Saez.
- Jake Flower is co-founder of Heavy Load Studio and shot background landscapes.
- Locations featured in the video include Barcelona, the Adriatic Coast, and Estonia.
- Howlin's work has been acclaimed in Vogue, Paper, Out Magazine, and The Huffington Post.
Entities
Artists
- Luke Howlin
- NEOCAMP
- Juan Saez
- Jake Flower
Institutions
- Heavy Load Studio
- Vogue
- Paper
- Out Magazine
- The Huffington Post
Locations
- Berlin
- Germany
- Barcelona
- Spain
- Adriatic Coast
- Estonia
- Ireland