Mytheresa Launches Mobile Airstream Boutique in the Hamptons
Mytheresa, a luxury online shopping platform, has unveiled a new mobile boutique named 'Mytheresa Out East.' This Airstream shop will visit several sought-after locations in the Hamptons, such as the Hedges Inn and the Montauk Yacht Club, until August 6. Shoppers can look forward to exclusive events and open access during this period. The boutique, designed in partnership with Los Angeles-based Lulu and Georgia, features a carefully selected range of summer apparel, bags, and flats. Carly Rosenberg, the North American president of Mytheresa, highlighted their commitment to crafting a unique and personalized shopping atmosphere.
Key facts
- Mytheresa launched a retrofitted Airstream boutique in the Hamptons.
- The pop-up is called 'Mytheresa Out East'.
- It tours the Hedges Inn, Topping Rose House, Wölffer Estate Vineyard, and Montauk Yacht Club.
- The boutique runs through August 6.
- It offers exclusive shopping appointments and public walk-in hours.
- The design was done by Los Angeles interiors studio Lulu and Georgia.
- Mytheresa North America president Carly Rosenberg commented on the initiative.
- Similar pop-ups include The Row in Amagansett and Double RL in Easthampton.
Entities
Institutions
- Mytheresa
- Lulu and Georgia
- The Row
- Double RL
- Hedges Inn
- Topping Rose House
- Wölffer Estate Vineyard
- Montauk Yacht Club
Locations
- Hamptons
- Amagansett
- Easthampton
- Los Angeles
- United States