Mytheresa and The Hedges Inn Launch Hamptons Summer with Mobile Pop-Up
On Wednesday evening, Mytheresa and The Hedges Inn co-hosted a summer kickoff event in the Hamptons, featuring a mobile pop-up shop in a yellow-striped Airstream. The luxury e-tailer displayed designer pieces including Alaïa raffia wedges, Loewe's Watering Can bucket bag, and Christopher Esber jelly sandals. Guests enjoyed cocktails and passed hors d'oeuvres in the courtyard. Sarah Wetenhall, owner of The Hedges Inn and Colony Hotel in Palm Beach, welcomed attendees, noting the event marked the inn's first post-restoration gathering. Mytheresa CEO Francis Belin explained the Airstream can deliver to customers' doorsteps. Notable attendees included model Kate Love, Tamron Hall, Jennifer Fisher, Katie Lee Biegel, and Aweng Chuol. After dinner, guests made s'mores by fire pits on the lawn.
Key facts
- Event took place Wednesday evening at The Hedges Inn in the Hamptons.
- Mytheresa debuted a mobile pop-up shop in a yellow-striped Airstream.
- Designer items included Alaïa wedges, Loewe bucket bag, and Christopher Esber sandals.
- Sarah Wetenhall owns The Hedges Inn and Colony Hotel in Palm Beach.
- This was the first event at The Hedges Inn after restoration.
- Mytheresa CEO Francis Belin said the Airstream can come to customers' homes.
- Attendees included Kate Love, Tamron Hall, Jennifer Fisher, Katie Lee Biegel, and Aweng Chuol.
- Evening concluded with s'mores by fire pits on the lawn.
Entities
Artists
- Kate Love
- Tamron Hall
- Jennifer Fisher
- Katie Lee Biegel
- Aweng Chuol
- Carly Rosenberg
- Francis Belin
- Sarah Wetenhall
- Andy Baraghani
- Billy Jacobson
- Evan Ross Katz
- Carolyn Tate Angel
- Casey Fremont Crowe
- Sylvia Edwards
- Micaela Erlanger
- Elizabeth Kurpis
- Sophie Elgort
- Amanda Smith
- Ryan Tick
- Pamela Tick
- Kiane von Mueffling
- Laura Brown
- Karen Elson
- Kelly Turlington Burns
- Serena Levy
- Isaac Boots
- Jenné Lombardo
- Harvey Newton-Haydon
- Samantha Angelo
- Peter Ostrega
- John Wattiker
- Joanna Hillman
- Aram Green
- Isan Elba
Institutions
- Mytheresa
- The Hedges Inn
- Colony Hotel
- Vogue
- Alaïa
- Loewe
- Christopher Esber
- BFA.com
- Neil Rasmus
Locations
- Hamptons
- East End
- Palm Beach
- Miami
- Cannes
- Paris
- Florida