Museum of Toronto's Digital Ecosystem: Infrastructure Before Output

During the MuseumNext Digital Exhibitions Summit in July 2026, Davin Henson, a digital producer at the Museum of Toronto, shared insights on the institution's transformation into a comprehensive digital ecosystem. Initially called Myseum of Toronto, it functioned without a physical location and relied on citywide initiatives. The shift to online activities was accelerated by the COVID-19 pandemic in 2020. In 2022, the museum launched its inaugural gallery, and Henson joined as a full-time employee, experimenting with TikTok. A significant organizational change occurred when Rachel Hilton transitioned from marketing to programming. The exhibition 'The 52' honored notable women from Toronto. By 2024, the museum underwent rebranding, emphasizing infrastructure, which culminated in the June exhibition 'TO You Don't Know'. Henson highlighted the critical role of infrastructure and project sequencing.