Mountain Club Branding Project by Makebardo for Queenstown Workspace
On February 22, 2021, design studio Makebardo revealed a branding and visual identity project for Mountain Club, a workspace in Queenstown, New Zealand. The initiative aimed to create a flexible environment for technology-enabled professionals while fostering community engagement. The visual system features a shield-shaped logo incorporating the letters M and C, a vibrant color palette with hues like yellow, pink, and orange alongside grey and dark green, and custom typography developed by type designer René Bieder. The identity includes wayfinding icons and is designed to balance playful and professional tones for diverse services.
Key facts
- Makebardo designed the branding for Mountain Club on February 22, 2021
- Mountain Club is a workspace in Queenstown, New Zealand, focused on flexible work and community
- The logo uses a shield shape to form the letters M and C, symbolizing team belonging
- The color palette includes bright colors like yellow, pink, and orange with grey and dark green
- Typographer René Bieder created custom typefaces for the brand identity
Entities
Artists
- René Bieder
Institutions
- Makebardo
- Mountain Club
Locations
- Queenstown, New Zealand