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Monocle Reflects on Craftsmanship and AI's Impact on Human Creativity

opinion-review · 2026-03-28

Monocle magazine, approaching its 20th anniversary, continues advocating for preserving manufacturing skills and craftsmanship. The publication highlights Russell Moccasin, a Wisconsin shoemaker founded over 125 years ago, as an example of enduring success through specialization rather than price competition. The article discusses growing concerns about AI's dulling effect on professional work, with examples from finance and property sectors where individuals seek hands-on creative pursuits. Monocle maintains strict policies against using AI for journalism, valuing human imperfection and craft over uniform automation, while acknowledging AI's benefits in fields like medical research.

Key facts

  • Monocle magazine has promoted craftsmanship since its 2007 launch
  • Russell Moccasin has operated for over 125 years in Berlin, Wisconsin
  • The shoemaker paused orders due to high demand for Premier Build boots
  • Professionals express frustration with AI's impact on creative satisfaction
  • Monocle prohibits AI use in journalism while allowing it for technical tasks

Entities

Institutions

  • Monocle
  • Russell Moccasin

Locations

  • Berlin, Wisconsin

Sources