Moka Clube Launches Barrel-Aged Coffee with Victorian-Inspired Packaging

Brazilian designer Diego Carneiro created branding and packaging for Moka Clube's barrel-aged coffee, which combines coffee with spirits like whiskey, wine, rum, and cachaça. The product features handmade lettering and Victorian-era inspired illustrations that narrate Brazil's coffee history. Moka Clube, founded in 2012 as Brazil's first specialty coffee subscription service, aims to distribute premium coffee domestically. The packaging evokes a nostalgic, time-capsule aesthetic reminiscent of discovering forgotten items in an attic. Brazil's diverse terroirs contribute to a wide range of coffee flavors, making the search for unique profiles a central challenge. The coffee is described as an immersive sensory experience from aroma to taste, meant to be enjoyed in moderation.