Mira Mayne's Mira Display Typeface Uses Optical Lens Geometry and Subtractive Cuts

Mira Mayne created Mira Display, a typeface that investigates visual perception through the use of optical lens geometry and subtractive techniques. The term "mira," which translates to "to look" in Spanish, embodies Mayne's exploration of letter recognition. Each character is crafted with both convex and concave cuts that direct attention either inward or outward. Drawing inspiration from William Addison Dwiggins, Mayne incorporates pronounced angular cuts to achieve a striking visual impact, utilizing subtraction as a fundamental method. The design maintains a balance between rigid geometric principles and significant contrast, echoing traditional optotype eye charts. Posters showcase dark characters on soft paper, while digital formats exhibit sharp edges. Mayne's project highlights the role of negative cuts in contemporary graphic design. Discover the project on Behance.